Minh Ngoc
portfolio

Consumer 2.0 - Ecommerce / Fintech Mobile Application

Pioneering a seamless and secure online shopping experience, this mobile e-commerce platform empowers users with a diverse range of products, from fashion and electronics to homeware and beauty essentials, all at competitive prices. Its user-friendly interface, secure payment options, and convenient delivery services position it to revolutionize the online shopping landscape.

My Role: UX/UI Designer

Estimation: 4 months

Team size: 01 PO, 01 PM, 02 BE, 02 FE, 02 UX/UI Designer

Industry: Ecommerce/Fintech

problem statement and solution

Traditional online shopping can be cumbersome, lacking the ease and convenience consumers crave. This mobile e-commerce platform tackles that challenge by offering a user-friendly interface, secure payment options, and swift delivery, all within a single app. It caters to a wide range of needs, from fashion to electronics, at competitive prices, aiming to streamline the online shopping experience.

goal

This mobile e-commerce platform strives to become the go-to destination for online shopping by providing a seamless and secure user experience. Our goal is to empower users with a comprehensive product selection, competitive pricing, and a user-friendly interface that simplifies the shopping journey. By ensuring secure transactions and convenient delivery, we aim to revolutionize the online shopping landscape and redefine customer satisfaction.

target audiences

Our target audience encompasses a broad spectrum of mobile-savvy consumers seeking a more convenient and efficient shopping experience. This includes busy professionals who value time-saving solutions, tech-enthusiasts seeking the latest gadgets, fashion-conscious individuals browsing for trendy apparel, and budget-minded shoppers drawn to competitive prices. We cater to everyone who desires a streamlined and secure way to fulfill their diverse shopping needs, all from the comfort of their smartphones.

design system

In order to maintain a seamless and reliable user experience across all Consumer App 2.0, I spearheaded the development of a comprehensive design system. This system establishes a set of core principles, UI components, and design guidelines. By implementing this framework, we guarantee consistent visuals, intuitive interaction patterns, and overall user satisfaction with Consumer App 2.0.

Sketch or Low Wireframe

Sketches are a fundamental component of the design process, serving as preliminary, hand-drawn representations of ideas and concepts. Designers rely on sketches to rapidly generate and iterate on a wide range of ideas, facilitating visual thinking and problem-solving. These sketches are crucial for communicating concepts within a design team and with business analytics and stakeholders, allowing for easy understanding and collaboration.

Features

Ditch the hassle, embrace the haul. This mobile marketplace offers a one-stop shop for all your needs, from fashion finds to tech treasures, home essentials to beauty must-haves – all competitively priced. Our user-friendly app, secure transactions, and efficient delivery make online shopping a breeze.