
VinBus Mobile Application
The VinBus app simplifies your commute in Hanoi, Ho Chi Minh City, and Phu Quoc. Search and track VinBus electric buses and all public routes, find optimal travel options, access real-time bus information, and manage monthly passes conveniently – all in one place.
My Role: UX/UI Designer
Estimation: 3 months
Team size: 01 PO, 01 PM, 01 BE, 02 FE, 02 UX/UI Designer
Industry: Mobillity as a Service (MaaS)
problem statement and solution
VinBus, a new electric bus system, is struggling to reach potential riders. Residents and traditional bus users lack a central platform to access route information and purchase tickets. This creates a crucial gap in user experience, hindering ridership and hindering the adoption of VinBus' new electric system. A comprehensive digital platform that integrates a user-friendly route information system and a secure online ticketing solution is essential to bridge this gap and ensure the success of VinBus..
goal
The VinBus mobile application platform is designed to bridge the gap between potential riders and VinBus' innovative electric bus system. By offering a user-friendly platform to explore routes, stops, and schedules, the platform aims to attract residents unfamiliar with the system and traditional bus users considering a switch. This will significantly increase ridership for VinBus' electric buses. Furthermore, a seamless online ticketing system eliminates the need for physical ticket purchases, saving time and resources for both users and VinBus. This efficiency, coupled with increased ridership of electric buses, contributes to a more sustainable public transportation system overall.
target audiences
The VinBus mobile application platform caters to two distinct user groups. Firstly, Vin residents can leverage the platform to effortlessly navigate the new electric bus system. They'll gain access to real-time route information, stops, and schedules, all within a user-friendly interface. This transparency empowers them to explore and confidently adopt the sustainable electric bus option. Secondly, the platform extends a welcoming hand to traditional bus users. By showcasing a seamless way to find routes and the added convenience of online monthly pass purchases, the platform aims to entice them to switch to the efficient and eco-friendly VinBus system.
DESIGN PROCESS
My meticulous adherence to the design process and timeline ensured a user-centric product that delivers customer satisfaction.
Sketch or Low Wireframe
Sketches are a fundamental component of the design process, serving as preliminary, hand-drawn representations of ideas and concepts. Designers rely on sketches to rapidly generate and iterate on a wide range of ideas, facilitating visual thinking and problem-solving. These sketches are crucial for communicating concepts within a design team and with business analytics and stakeholders, allowing for easy understanding and collaboration.
Features
The VinBus - Easy bus search application was launched with the purpose of helping passengers look up and track VinBus electric bus routes and all bus routes in Hanoi, Ho Chi Minh City and Phu Quoc in a convenient and convenient way. convenient. easy. After researching and sketching wireframes, I continued to build UI for features based on the client's needs and some screens to learn how to experience useful features on the application such as: dind cars and optimal routes , conveniently look up vehicle information, register & manage monthly tickets easily.
Explore more
Android:
https://play.google.com/store/search?q=vinbus&c=apps&hl=vi
IOS:
https://apps.apple.com/vn/app/vinbus-t%C3%ACm-bu%C3%BDt-d%E1%BB%85-d%C3%A0ng/id1672895333?l=vi
Other:
https://vinbus.vn/huong-dan-tim-kiem-lo-trinh-tra-cuu-thong-tin-buyt-va-quan-ly-the-thang-thuan-tien-tren-ung-dung-vinbus
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